Youtube ranking optimization or how to rank higher on youtube
Youtube Ranking Optimization (YRO) is definitely in its infancy and I have yet to see a comprehensive resource on the subject… so I’ve decided to coin the new phrase “Youtube Ranking Optimization (YRO)” and start the ball rolling 🙂
Please note: as of today a search for “youtube ranking optimization” (youtube seo) on both Yahoo and Google yields zero results; let’s see if we can work together and develop the science of ranking higher on youtube!
Up until now I’ve pretty much ignored youtube for many reasons, but mostly because I just never took the time out of my schedule to work with my staff on it.
But that’s about to change.
I hired 3 full time web 2.0 guys a few months ago and their only job all summer long was to simply surf hundreds of social networking/web 2.0 sites and compile a huge web 2.0 knowledge base for my own personal reference library.
They basically kept electronic journals documenting their explorations and discoveries and now I’m working through their notes.
They also built dozens of social networking profile pages for me at sites like myspace, facebook, squidoo, etc., but I haven’t had time to play around with all of them, just youtube and myspace.
Here’s my youtube profile page:
Jeff Johnson Videos
Here’s what I’ve learned about youtube ranking optimization (Youtube SEO) or ranking higher on youtube itself:
The youtube search engine uses three basic items to initially rank your video:
• The title of your video
• The description of your video
• The tags that you assign to your video
It can’t actually “read” what’s in the video itself so it relies on you to give it clues as to what the video is about.
That means all you really have to do to get started with your Youtube Ranking Optimization is to include your primary keyword phrase in the title, description and tags of each video.
Be sure to create unique titles, descriptions and tag sets for each video, even if they are similar in nature; doing so will create “unique” content for the other engines to find, and help you create “long tail” phrases that occur naturally in your writing.
Pretty simple, huh?
There’s actually a lot more to it than that but this blog post is getting too long so I’ll stop here and try to remember to share more of my “rank higher on youtube” observations with you in a later post.
Just be sure to visit my youtube channel and poke around looking for clues in the meantime 😉
Here’s my youtube profile page again:
Jeff Johnson Videos
Here’s a new youtube SEO video for you: