Top 10 Domain Names Dos and Don’ts

Registering the perfect domain name for your new site is very important.

If you get it wrong your website can be smacked down with a spam filter by the engines, and end up spending the rest of its miserable life on page one million of the rankings.

If you get your domain name right your website can gain a competitve edge and rise to the top of the rankings.

Don’t get me wrong; you still need to follow the other techniques I teach in My Super Affiliate Coaching Club

But if you apply what you learn here you’ll be that much closer to crushing your competition…

And winning the constant battle with the Search Engines for top rankings

Here are my top ten domain name “dos and don’ts”:

Top Domain Name Don’ts:

1. Don’t use excessive dashes in the domain name.
2. Don’t use unrelated phrases in the domain name.
3. Don’t use too many keywords in the domain name.
4. Don’t repeat the primary keyword in the domain name.

Top Domain Dos:

1. Do use the primary keyword phrase in your domain name.
2. Be as specific as possible for your keyword phrase
3. Place the primary keyword phrase at the beginning of the domain name.
4. Include commonly used related phrases in the name like “news”, “tips”, etc
5. Use attention grabbing keywords like “free”, “stop”, “warning”, etc.
6. Use top level domains like .com, .net, .info, .org, .us, etc.

I’ve actually recorded a video on this topic and it is available with all my other “Get More Traffic” video tutorial series.

My “Get More Traffic” videos are just a small part of my Super Affiliate Coaching Club – Join Today

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34 Responses to “Top 10 Domain Names Dos and Don’ts”

  1. Jeff,

    This is great stuff, thanks for always giving great advice.


    Jeff Johnson Says: You’re welcome!

  2. gail dotson says:

    Hi Jeff,
    Great tips! but I’m wondering why all these big marketing gurus have domain names with their full name..i.e.

    Jeff Johnson says: Their name is their brand; they are trying to build brand awareness and create a value around it.

    If someone comes to the internet looking for “joeblow” then having a domain with his name in it makes sense. Just think of all the famous people that you search for by name.

    And since that traffic is looking specifically for them, I’m willing to bet it converts very, very well.

    Why let someone else capitalize on your name/brand… register it yourself.

    Please note: most every guru I know that registers a domain in their own name, registers ten times as many domains with their primary product and markets in the domain.

    They are just covering all their bases.

  3. Chris says:

    Jeff – thanks for the post. To your above comment when I first started online I used the domain with my nickname in it – but unfortunatley nobody in the world except my close friends would ever seach for “stirls”. So then I registered accoding to your lists that domain has a few of your dos and don’ts 🙂 Luckily both domains are successful for me – but I just wonder how more successful they could have been if I followed your dos and don’ts from the start!


    Jeff Johnson says: Obvisously this was just a partial list and ther are many more considerations that could affect your choice of domains. I’m glad yours worked out.

  4. Hello Jeff,

    The Do’s and Don’ts advice is definitely a two thimbs up! You nailed it right on the head. Especially for those marketer’s who really look to dominate their niche markets using multiple names to spread like wild fire. I find the path you’ve created for doing the right thing with domains really provides an edge when building an infrastructure of content sites. Thanks for the inspiring tips! Success is right around the corner.


  5. Krizia says:


    That’s really great advice to keep in mind because the search engines are playing a whole different game.

    Thanks for sharing.


  6. Roy says:


    Great stuff as usual. I have sites with dashes and sites without and I too wish i’d known some of these tips a few years back.


    Jeff Johnson says: Don’t worry, the SEO rules change all the time; maybe having ten dashes in a row will be in style next season 🙂

  7. Jeff,

    Wish I’d known this a few years ago: the only part I got right was to get a “com”!


  8. Joe says:

    I to started with a url of and then purchased The traffic still seems pretty consistant. In fact, I believe it has picked up a bit. What does everyone use to keep track of their traffic?

    Jeff Johnson says: Google analytics is free but very powerful.

  9. allornone says:

    I can give you a list of domains to look for.

    email address removed by Jeff.

    Jeff Johnson says: I’m not sure what you are offering? Either way I’m up to my ears in domains so I’m all set. Thanks for the offer.

  10. Mike says:


    Excellent advice. I was told when deciding on a domain name that dashes were good. That’s why I chose Do you think I should change it?



    Jeff Johnson says: Only if you feel doing so will improve your business… from an seo standpoint; that is a highly competitive market that will benefit more from an incoming links campaign than from a “dashless” domain name.

  11. Bobbi says:

    Hi Jeff,

    My daughter actually helped me choose my site name for out business, so I have I own a work at home site, but it is not stated in the url.

    I wish that I had read your post when selecting a domain name. Does it help in adding “mommie” in the meta tags or on the site?

    Thank you, and great info.


    Jeff Johnson Says: The keyword in the URL itself isn’t the only consideration so there isn’t the need to rip down the site and start over. Just keep the guidelines in mind for your next site. If “mommie” is the keyword you’d like to rank high for then using “mommie” in the tags wont’ work nearly as well as using it in the text on the page itself, repeatedly.

  12. Mitch says:

    Jeff how do free web sites get ranked? Is it worth my time to make one of these sites? I was able to register my name and the keywords I wanted. Will anyone find my weebly site on a search engine?

    Jeff Johnson says: It all depends on the keywords you use on the site and how many incoming links you can find to your site, just like any other. Free sites rank well all the time.

  13. David Birley says:

    Thanks for the info Jeff, some other interesting thoughts I picked up recently were:

    Not using numbers in the URL e.g.

    Easy to say and spell

    Use other attention grabbing words such as “formula” or “secrets” behind the domain… eg.

    It would be fair to say that even if you have an exact match for the keyword(s) and your domain name, you don’t necessarily get front page search engine results.

    Maybe if it was something obscure (like your own name) and you googled yourself – then sure – you’ve got a good chance – and then it comes back to high quality links back to your site.

    What are your thoughts on Brad Callens info re: on and offsite SEO?

    Jeff Johnson says: I’ve never actually ready anything about Brad Callen’s SEO. However, I’ve heard good things about his software.

    As for the chances of ranking high… one way incoming links from high quality sites are the best way to insure long term sustainable rankings.

  14. Brad says:

    1. Don’t use excessive dashes in the domain name.

    I’ve fallen victim to this.

    What happened?

    No-one can REMEMBER my domain correctly! Even Friends and People who love the site. I did it so I will rank high in the Search engines. Next time iam picking an easier to remember and brand.

  15. Someone picked my domain name for me and it doesn’t seem to follow your guide lines. Any suggestions? “best price”

    I’m a real newbie and appreciate your professional information and guidance/


    Jeff Johnson says: More important to the equation is actually taking the step to build a site and promote it.

    I would worry about changing only after you learn the steps to make it work the first time.

  16. Lyn says:

    Jeff, I have quite a few .info sites (because I can afford more, and you can get the keywords you want much easier than for .com) but recently I have had them all deindexed. From the Build a Niche Store members forum it seems to be common. I know Google changes all the time, but do you think .info may now be a bad bet?

    Jeff says: from a ranking standpoint .info is fine. From a user’s perspective… not as widely known.

  17. Frank says:

    I want to sell ebooks that I write.

    Is your training and blog software for me, too? Or is it only for affiliates who sell your products?

    Also, how do you benefit if I use your blog software to get traffic to my blog?

    Jeff says: It’s for everyone.

    I benefit by having you join my list and hopefully buying something from me someday.

  18. Car mechanic says:

    Wow is hard to pick and live with a domain name. I thought I found the perfect 2 short word name on a top level .org and then built 150 pages over 16 months to latter learn it was just to general. I guess if it was easy everybody would do it!

  19. Denny says:

    Hi Jeff, I already have a very memorable domain name for my new blog. It does not contain much in the way of “Keywords”
    My question is how does Google look at “matching” the domain to the Blog title exactly, which is my intent.

    Will this be offset by other factors? Or, would it be better to use another domain?


  20. […] 2. Register the domain […]

  21. Cajen says:

    as always, very very informative. thank you so much for sharing a LOT of tips for free.
    i do have 1 question, would a free domain (, or even .tk) be as good as a paid domain (like. com, .org, etc.) when it terms to SEO?

    again a million thanks to you jeff!

  22. Jeff,

    I joined your underground training lab yesterday and am very impressed. I registered a domain a week or so ago for affiliate marketing and have set up a WP blog9my first one and I love it). My new domain is

    It is an affiliate marketing site to sell area rugs. I’ve submitted some articles that are getting tons of views, but few click thrus to the site. Do you think that having compare in the domain name is hurting me?

    Thanks again,


    It doesn’t sound like a domain name problem… if the articles are getting views but no clicks you need to work on your “reason why” they should visit their site in your article, or your call to action.

  23. Tom Alongi says:

    I am a newbie to all this so sorry if seems like a weak question.
    I was told to sign up with a reseller account, and us subdomians so I could save money on Domain name registration. If I set up a site at
    will the search engines favor it like a name?

  24. Nolan Barger says:

    I’m trying to figure out these days how important having your keyword in your search term is. I know it helps quite a bit. Just look at the top sits for most search terms. The very top site usually is your search term.

    Great post Jeff.

  25. Don Mutch says:

    Good information, I think as a new domain investor, one must establish some fundamental principles mentioned. Then, turnover some domain names for profit and continuously gain knowledge of the industry. Passion and knowledge can be a powerful combination in moving forward in this industry.

  26. Mark says:

    Nice post.

    I like the fact that you say don’t use “excessive” hyphens. There are many out there that tell you not to use any hyphens at all in your domain name, but in a two-word domain name it is entirely acceptable to use a hyphen if the other version isn’t available. This is especially true when the two keywords are really good ones.

  27. Maria says:

    Hi Jeff

    Just thought I would let you know how interesting I am finding your free videos and tutorials. Yet another excellent post.

    Is it worth purchasing as well as say www.

    And redirecting them or linking them up. What would be your strategy?

    I own already own

    it ranks high for these competitive keywords but I am starting to drop down on the first page of google as my competitors catch up with their own SEO

    Jeff says: that is all part of my feeder site strategies that I’ve been teaching for years, and really can’t be covered in detail here.

    The basic rule is work on your money site first, and then start thinking about a feeder site.

    Use the feeder site to grab optins for your money site, to send links over to your money site, and to send traffic to the money site via ads and such.

  28. nellygb says:

    Hi Jeff

    It’s good to see you (partially) recommending .info as no one else seems to think you can rank well with them. Is your enthusiasum borne from success with using .info or just cause it is listed as a top level domain?


  29. Faige says:

    A new convert to Jeff Johnson and enjoying all free stuff (got you from the stomper net promotion)
    For every item that we want to sell be it each model digital camera or other item, do you suggest that we need a new domain name with its own blog?
    Or is one blog for each particular mket ok. Like if we sell cameras a blog for the cameras and separate posts for each model or individual domains and blogs for each model?

  30. DennisB says:

    Good advice. What was I thinking…DenLors.

  31. Thank you, I grabbed a nice tip here.


  32. Thanks for all the information it is very helpful
    M L

  33. Superb Advice for everyone. Thank You for sharing your post with us newbies.

  34. Steve says:

    Great article. I opted for a really long domain name instead of dashes. I hope that was the right choice!

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